To Survive the Pandemic, Savile Row Cuts a Bespoke Strategy
With formal events and travel canceled, the tradition-bound tailors are gently embracing technology — and finding leverage on their landlords.
LONDON — One morning in early November, a tailor on Savile Row took the measurements of a client 5,500 miles away with the help of a robot. The tailor, Dario Carnera, sat on the second floor of Huntsman, one of the street’s most venerable houses, and used the trackpad on his laptop to guide the robot around a client who stood before mirrors in a clothing store in Seoul. Mr. Carnera was visible and audible to the client through an iPad-like panel that doubled as the robot’s face.
“I’m just going to come a little bit forward,” said Mr. Carnera, moving the robot a few feet to the left.
He was collecting the roughly 20 measurements that are standard in a first Savile Row fitting, the initial step in the fabrication of a made-from-scratch suit that starts at about $8,000 and can reach as high as $40,000 for the priciest material.
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